ATLANTA, August 18, 2010 – Generation Mortgage Company today announced a California couple has been the first to close one of its new Generation Plus® jumbo reverse mortgages. The fixed-rate jumbo loan product was introduced in June and is available to seniors owning homes that appraise between $500,000 and $6 million.

“The Generation Plus loan caters to an underserved segment of senior homeowners living in higher-valued homes,” said Scott Peters, President and CEO, Generation Mortgage Company. “We’re very pleased with the quick market acceptance of our jumbo product as it demonstrates that Generation Mortgage is filling a genuine market need among seniors seeking to obtain the highest payout possible on one of their most valuable assets.”

Newport Beach, CA residents Michael and Barbara are the borrowers now enjoying the proceeds of the first Generation Plus loan. “Getting this reverse mortgage gives new meaning to the phrase, ‘house proud,’” says Barbara. “Until now, we were unable to leverage our home equity. This was a huge frustration as we did not want to move and we had all this money tied up in home equity. The Generation Plus loan has been the perfect solution allowing us to access this money, stay in our home, and gave us peace of mind.”

Barbara and Michael started researching reverse mortgages as soon as they were eligible at age 62. Both are retired and wanted to obtain a reverse mortgage to assist with financial planning for their retirement. Tapping into their home equity would allow them to invest for their personal goals of providing financial security to their heirs.

For Raymond Denton, a Generation Mortgage brokerage partner with iReverse Home Loans who worked directly with Barbara and Michael, this is the first jumbo loan he has originated in two years. “Most homeowners I’ve spoken with are strategically re-evaluating their estate and are considering using a jumbo reverse mortgage to re-distribute their assets in a manner that promotes their legacy. The Generation Plus loan may allow consumers to reduce inheritance taxes and provides maximum financial benefit to heirs,” said Denton.

Available in most states throughout the company’s national footprint, the Generation Plus jumbo reverse loan may be obtained on primary residential homes, including FHA-approved townhomes. Payout is completed at closing and may be used for any purpose, including covering medical expenses or making home repairs or improvements. For more information, consumers may call toll free at 1-800-662-1962 and wholesale brokers may call 1-866-733-6085. Or, visit www.generationmortgage.com.

About Generation Mortgage®

Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States, a member of NRMLA (National Reverse Mortgage Lenders Association) and is Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage is known in the industry as offering the “gold standard” in customer service, providing loan servicing for nearly all of its retail and wholesale reverse mortgage loans. Licensed in 47 states, Washington, DC and Puerto Rico, Generation Mortgage offers FHA-insured HECM (Home Equity Conversion Mortgage) loans, including fixed and adjustable rates, HECM for Purchase and Generation Mortgage’s new proprietary jumbo Generation Plus® reverse mortgage loan. Generation Mortgage benefits from the strategic and financial support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

Equal Housing Lender. NMLS #1319; Corporate Office: 3 Piedmont Ctr, 3565 Piedmont Rd NE, Ste 300, Atlanta, GA 30305; Arizona Mortgage Banker License #0909296; Arkansas Combination Mortgage Banker-Broker-Servicer License; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; Colorado, To check the license status of your mortgage loan originator, visit http://www.dora.state.co.us/real-estate/index.htm; In CT, licensed and DBA as Generation Reverse Mortgage, Inc.; Georgia Residential Mortgage Licensee #22292, Generation Mortgage Company, 3 Piedmont Ctr, 3565 Piedmont Road NE, Ste 300, Atlanta, GA 30305; Illinois Residential Mortgage Licensee # MB.6760368; Kansas Licensed Mortgage Company #MC.0001660; Massachusetts Mortgage Lender-ML3240; Licensed by the Mississippi Department of Banking & Consumer Finance; Nevada #2970, 800 N Rainbow BLVD, Ste 170, Room 164, Las Vegas, NV 89107, Phone# 702-948-5031; Licensed by the New Hampshire Banking Department as Generation Mortgage Company d/b/a Generation Mortgage Company, Inc; Licensed by the N.J. Department of Banking and Insurance, 51 JFK Parkway, Suite 114, First Floor West, Short Hills, NJ 07078, Phone # 973-218-2418; Licensed Mortgage Banker- NYS Banking Department; Licensed by the Pennsylvania Department of Banking; Rhode Island Licensed Lender; TX SML License #68405; Licensed by the Virginia State Corporation Commission #MC-4832; Also conducts business in AL, DC, DE, FL, HI, IA, ID, IN, LA, MD,ME MI, MN, MO, MT, NC, ND, NE, NM, OH, OK, OR, PR, SC, SD, TN, UT, VT, WA, WI, WV, WY. Not all products and options are available in all states. Terms subject to change without notice. ©2010 Generation Mortgage Company. All Rights Reserved.

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Seniors Encouraged To Get Maximum Financial Return On Home Equity Before FY11 Budget Cuts

ATLANTA, August 11, 2010 – Seniors should be informed that the budget proposals working their way through both the House and Senate, as currently drafted, bring a 150 percent increase in annual FHA (Federal Housing Authority) insurance premiums, as well as reductions in available proceeds on FHA- insured HECM (Home Equity Conversion Mortgage) reverse mortgage loans.

“Now is a good time for seniors to take advantage of low rates on reverse mortgages and get the maximum return on the product before the new fiscal year starts this fall,” said Jeff Lewis, Chairman of Generation Mortgage Company.

According to Lewis, starting October 1st, both bills will change the HECM value proposition if approved in their current form. “With the upcoming Senate vote, seniors have limited time to take advantage of the current pricing on reverse mortgages,” commented Lewis. “Reverse mortgages provide financial independence to thousands of seniors struggling to sustain their retirement. A majority of our borrowers use reverse mortgages to pay off existing traditional mortgages, and free up much-needed income.”

In early July, the Transportation Housing and Urban Development, and Related Agencies Appropriations Subcommittee met and provided $150 million in funding for the Federal Housing Administration’s reverse mortgage program. The bill passed the full House Appropriations Committee late last month and went to the House of Representatives two weeks ago. In the house, the appropriation was lowered to $140 million, and later passed by a vote of 251 to 167. It is not yet clear when the bill is headed to the Senate.

About Generation Mortgage®

Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States, a member of NRMLA (National Reverse Mortgage Lenders Association) and is Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage is known in the industry as offering the “gold standard” in customer service, providing loan servicing for nearly all of its retail and wholesale reverse mortgage loans. Licensed in 47 states, Washington, DC and Puerto Rico, Generation Mortgage offers FHA-insured HECM (Home Equity Conversion Mortgage) loans, including fixed and adjustable rates, HECM for Purchase and Generation Mortgage’s new proprietary jumbo Generation Plus® reverse mortgage loan. Generation Mortgage benefits from the strategic and financial support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

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ATLANTA, June 22, 2010 – Generation Mortgage Company™, the largest privately owned reverse mortgage retailer and wholesaler in the United States, today announced a new 4.99% fixed interest rate reverse mortgage product, offering seniors a long-term lower interest rate option.

“We want to give senior homeowners as many alternatives as possible to enable them to stay in their house,” said Scott Peters, President and CEO, Generation Mortgage. “And with such a fragile state of our nation’s economy, home equity remains a top financial asset for seniors and Baby Boomers.”

Generation Mortgage has pioneered the idea of giving seniors every possible option when it comes to a reverse mortgage. In previous weeks, the company announced a reverse mortgage option that eliminated a large portion of the upfront fees, as well as the first-to-market jumbo reverse mortgage for houses valued over $1 million.

 According to Peters, “Because we’re a lender focused exclusively on reverse mortgages, Generation Mortgage can quickly respond to the needs of the senior market and introduce new products that allow borrowers to tap into more of their home equity.”

The low interest reverse mortgage applies to Generation Mortgage’s FHA-insured HECM (Home Equity Conversion Mortgage) fixed-rate product. Standard terms, conditions and qualifications apply. The reverse mortgage loan offering provides qualified homeowners age 62 and older an affordable rate and a lower balance at the end of the loan term.

The introduction of innovative products has helped fuel unprecedented growth for Generation Mortgage. According to an April 2010 report by Reverse Market Insight, Generation Mortgage ranks fifth in the nation as a provider of reverse mortgage HECM loans to the retail and wholesale markets. The company moved up a notch from seventh place in March to sixth place in April as a provider of retail HECM loans.

 The 4.99% fixed rate HECM loan offering is now available in Generation Mortgage’s retail and wholesale channels. For more information, consumers may call toll free 1.800.662.1962 and wholesale brokers may call 1.866.733.6085. Or, visit www.generationmortgage.com.

About Generation Mortgage

Generation Mortgage Company™ is the largest privately owned reverse mortgage retailer and wholesaler in the United States, a member of NRMLA (National Reverse Mortgage Lenders Association) and is Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage is known in the industry as offering the “gold standard” in customer service, providing the loan servicing for nearly all of its retail and wholesale reverse mortgage loans. Generation Mortgage benefits from the strategic and financial support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

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ATLANTA, June 1, 2010 — Generation Mortgage Company™, the largest privately owned reverse mortgage retailer and wholesaler in the United States, today announced the availability of a new jumbo reverse mortgage loan for homes valued up to $6 million. Currently, the only fixed-rate jumbo reverse loan offered industry-wide for higher-valued homes, Generation Mortgage’s Generation Plus™ loan product caters to a presently underserved consumer segment, seniors owning homes appraising higher than $1,000,000.

"Many owners of higher-valued homes find themselves in the position of being house rich and cash poor,” said Jeff Lewis, Chairman of Generation Mortgage. “With our Plus loan, these owners can receive the liquidity they require without having to sell their home or other assets. And, with an improving real estate market, this offering becomes even more attractive.”

For the Generation Plus reverse mortgage loan product, the minimum appraised home value eligible is $500,000 while the maximum value is $6 million. Available in most states throughout Generation Mortgage’s national footprint, the jumbo Generation Plus loan is offered at a fixed rate and may be obtained on primary residential homes, including FHA-approved townhomes. Payout is completed at closing and may be used for any purpose, including covering medical expenses or making home repairs or improvements.

“Generation Mortgage is in the business of helping clients to enjoy their homes for as long as possible,” commented Lewis. “We will continue to introduce innovative products like Generation Plus to fulfill that goal for the full spectrum of the senior community.”

For more information on the Generation Plus jumbo reverse mortgage loan, call Generation Mortgage at 1-800-662-1962 or visit www.generationmortgage.com.

About Generation Mortgage

Generation Mortgage Company™ is the largest privately owned reverse mortgage retailer and wholesaler in the United States, a member of NRMLA (National Reverse Mortgage Lenders Association) and is Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage is known in the industry as offering the “gold standard” in customer service, providing the loan servicing for nearly all of its retail and wholesale reverse mortgage loans. Generation Mortgage benefits from the strategic and financial support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

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ATLANTA, May 26, 2010 – Atlanta-based Generation Mortgage CompanyTM, the largest privately owned reverse mortgage retailer and wholesaler in the Unites States, has won the 2010 Better Business Bureau (BBB) of Metro Atlanta’s Torch Award for Marketplace Ethics and was the first runner up for the Torch Award in Customer Service.

“Receiving these awards is a huge honor for Generation Mortgage,” said President and CEO Scott Peters, Generation Mortgage Company. “We are thrilled to be a part of such a highly regarded group of businesses and are pleased that our ethical business practices and customer service efforts have been recognized. These awards are just another way to demonstrate how seriously we take our business and our customers.”

The BBB of Metro Atlanta annually presents the Torch Awards to businesses in the community. Awards are presented in four different categories, Marketplace Ethics, Customer Service, Community Service and Charity. Judges are highly selective and a variety of information including client testimonials and documentation of business practices applicable to the specific award are closely examined.

The Torch Awards build upon Generation Mortgage’s already strong relationship with the BBB. In December of 2009 Generation Mortgage earned the organizations highest accreditation rating, an A+. Generation Mortgage continues to adhere to the BBB standards as is demonstrated by their receipt of these awards.

These awards encompass the Metro Atlanta, Athens and Northeast Georgia region. Both awards strengthen Generation Mortgage’s position as an ethical company that is committed to both fair conduct in the marketplace and exceptional customer service.

Licensed in 48 states, plus Washington DC, Generation Mortgage offers FHA-insured HECM (Home Equity Conversion Mortgage) loans, including fixed and adjustable rate, and HECH for purchase reverse mortgage loans. The company is an Equal Housing Lender and a member of the National Reverse Mortgage Association.

About Generation Mortgage

Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States, and a member of NRMLA (National Reverse Mortgage Lenders Association) and Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage CompanyTM offers clients “A New Generation in Reverse MortgagesTM” and pledges to deliver outstanding customer service, as exemplified by its Loan Servicing - Generation services nearly all its reverse mortgage loans. Generation Mortgage benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision. For more information, visit www.generationmortgage.com or call toll free 1.800.662.1962.

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ATLANTA, April 20, 2010 – Generation Mortgage Company™, the largest privately owned reverse mortgage retailer and wholesaler in the United States, continues to maintain its prominence as the highest-ranked privately owned reverse mortgage lender in the nation, according to a March 2010 report from Reverse Market Insight, the premier provider of market intelligence and strategic advisory solutions for the reverse mortgage industry.

“High standards of service and a commitment to putting the needs of the senior homeowner first are the reasons Generation Mortgage continues to be one of the top reverse mortgage companies in the country,” said Scott Peters, President and CEO, Generation Mortgage.

According to Reverse Market Insight’s March report, Generation Mortgage ranks sixth in the nation as a provider of reverse mortgage HECM (Home Equity Conversion Mortgage) loans and had nearly a 50 percent increase in its retail market share for the first quarter of 2010 compared with first quarter 2009.

“Senior homeowners are looking for more ways to increase their nest egg, and they want a company they can trust to maximize the outcome of a reverse mortgage,” said Sherry B. Apanay, Executive Vice President, Sales, Generation Mortgage. “Generation Mortgage’s increased retail market share is a result of our singular focus on the reverse mortgage business and the financial concerns of our senior market.”

Just recently, Generation Mortgage announced a new zero origination fee, zero servicing fee option for FHA-insured HECM fixed-rate products, allowing qualified borrowers age 62 and older to receive additional, up-front loan proceeds of up to $10,000, depending on the equity in their home.

About Generation Mortgage

Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States, and a member of NRMLA (National Reverse Mortgage Lenders Association) and Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage Company™ offers clients “A New Generation in Reverse Mortgages™” and pledges to deliver outstanding customer service, as exemplified by its Loan Servicing - Generation services all its reverse mortgage loans and does not outsource them. Generation benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision. For more information, visit www.generationmortgage.com or call toll free 1.800.662.1962.

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ATLANTA, April 7, 2010 – Generation Mortgage Company™, the largest privately owned reverse mortgage retailer and wholesaler in the United States, today announced it has introduced a new fixed-rate reverse mortgage product with no origination fee and no servicing fee to provide senior clients more upfront loan proceeds at a lower cost. The new HECM (Home Equity Conversion Mortgage) loan offering is now available in Generation Mortgage’s retail and wholesale channels.

“Generation Mortgage is pleased to support our senior community by ensuring we evolve as our industry evolves with improved product options,” said Scott Peters, President and CEO, Generation Mortgage. “We are very happy to provide access to more equity to our senior clients with these new changes.”

The new zero origination fee, zero servicing fee product applies to Generation Mortgage’s FHAinsured HECM fixed-rate product and allows qualified borrowers age 62 and older to receive additional, up-front loan proceeds of up to $10,000 or more, depending on the equity in their home.

“We are in the business of helping clients put as much money as possible back into their pockets, and the best way to do that is by regularly evaluating how we can maximize each client’s reverse mortgage,” Peters said. “This attractive option is a function of positive market conditions. It makes sense for seniors to investigate this option now as these conditions can change at any time.”

For its wholesale channel, as of April 1, 2010, Generation Mortgage began offering its brokers and correspondents a fixed-rate HECM loan product option with no servicing fee and no origination fee.

About Generation Mortgage

Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States, and a member of NRMLA (National Reverse Mortgage Lenders Association) and Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage Company™ offers clients “A New Generation in Reverse Mortgages™” and pledges to deliver outstanding customer service, as exemplified by its Loan Servicing - Generation services all its reverse mortgage loans and does not outsource them. Generation benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision. For more information, visit www.generationmortgage.com or call toll free 1.800.662.1962.

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ATLANTA, Feb. 9, 2010 – With overall wholesale reverse mortgage volumes down by six percent as recently reported by Reverse Market Insight, the Wholesale Division at Generation Mortgage Company™ experienced an increase as the company closed 182 percent more Home Equity Conversion Mortgages (HECM) in 2009 than in 2008, making the company the fifth largest reverse mortgage wholesale lender in the country.

“There is no question that 2009 was a tumultuous year for everyone -particularly the mortgage industry- however, our wholesale division had another banner year,” said Scott Peters, CEO and President, Generation Mortgage Company. “We’re hiring staff and investing in our infrastructure to accommodate increased production in 2010 while keeping the best customer service for our partners a top priority.”

According to numbers released by Reverse Market Insight, industry-wide reverse mortgage wholesale volume dropped roughly 17 percent from October to November 2009, bringing 2009 year-to-date volume down to 6.4 percent below 2008 levels. Even with that decline, 2009 was the second highest industry wide wholesale volume on record for HECMs.

“Brokers who appreciate Generation’s very competitive and consistently high level of personal service certainly attributed to our growth last year. Earning our Ginnie Mae servicer approval and obtaining issuance authority was critical, as the market shifted from Fannie Mae to more viable investors,” stated Sherry Apanay, senior vice president, Generation Mortgage Company.

For more information on Generation Mortgage’s reverse mortgage products or to become a wholesale lending partner, call 866-733-6085 or visit www.generationmortgage.com.

About Generation Mortgage

Generation Mortgage Company™ is the largest, privately owned reverse mortgage retailer and wholesaler in the United States, and a member of NRMLA (National Reverse Mortgage Lenders Association) and Better Business Bureau A+ accredited. With its sole focus on reverse News Release mortgages, Generation Mortgage Company™ offers clients “A New Generation in Reverse Mortgages™” and pledges to deliver outstanding customer service, as exemplified by its Loan Servicing - Generation services all its reverse mortgage loans and does not outsource them. For more information, visit www.generationmortgage.com or call toll free 1.800.662.1962.

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ATLANTA, Jan. 27, 2010– Cousins Properties Incorporated (NYSE: CUZ) announced today it has signed Generation Mortgage to a 48,257 square foot lease at Piedmont Center North; this constituted a 29,178 square foot expansion for the Company. Piedmont Center North, managed and leased by Cousins for owner Northwestern Mutual, is located on the 52-acre Piedmont Center Campus in Buckhead and offers a total of 831,639 square feet of office space.

“We are excited that Generation Mortgage decided to expand their presence in the building. Their commitment adds to an exceptional stretch of leasing activity for the Piedmont Center Campus,” said Thad Ellis at Cousins. In 2009 alone, 28 leases were executed at Piedmont Center North totaling over 180,000 square feet.

Generation's CEO and President, Scott Peters states, "This expansion is critical to support the infrastructure for our expected growth in 2010. It also allows us to maintain our excellent standard in customer service by anticipating the needs of our business and consumer customers."

Sam Holmes, of CBRE and Gerald Lambert, of Lambert & Associates, represented the tenant in the transaction. Chuck Francis and Jeff Dils of Cousins Properties represented the landlord.

Piedmont Center North offers top-of-the-line amenities including a new, state-of-the-art conference facility with audio and visual capabilities that can accommodate up to 16 guests; a recently renovated café; upgraded building lobby and tenant common areas; and new wayfinding signage that helps guests and tenants easily navigate the property.

About Cousins Properties

Cousins Properties Incorporated is a leading diversified real estate company with extensive experience in development, acquisition, financing, management and leasing. Based in Atlanta, the Company actively invests in office, multi-family, retail and land development projects. Since its founding in 1958, Cousins has developed 20 million square feet of office space, 20 million square feet of retail space, more than 3,500 multi-family units and more than 60 single-family neighborhoods. The Company also provides leasing and management services to third-party investors; its client-services portfolio comprises 14.4 million square feet of office and retail space. The Company is a fully integrated equity real estate investment trust (REIT) and trades on the New York Stock Exchange under the symbol CUZ. For more, please visit www.cousinsproperties.com.

About Generation Mortgage

Generation Mortgage Company™ is the largest, privately owned reverse mortgage retailer and wholesaler in the United States, and a member of NRMLA (National Reverse Mortgage Lenders Association) and Better Business Bureau A+ accredited. With its sole focus on reverse News Release mortgages, Generation Mortgage Company™ offers clients “A New Generation in Reverse Mortgages™” and pledges to deliver outstanding customer service, as exemplified by its Loan Servicing - Generation services all its reverse mortgage loans and does not outsource them. For more information, visit www.generationmortgage.com or call toll free 1.800.662.1962.

Certain matters discussed in this news release are forward-looking statements within the meaning of the federal securities laws and are subject to uncertainties and risk. These include, but are not limited to, general and local economic conditions (including the current general recession and state of the credit markets), local real estate conditions (including the overall condition of the residential markets), the activity of others developing competitive projects, the risks associated with development projects (such as delay, cost overruns and leasing/sales risk of new properties), the cyclical nature of the real estate industry, the financial condition of existing tenants, interest rates, the Company’s ability to obtain favorable financing or zoning, environmental matters, the effects of terrorism, the ability of the Company to close properties under contract and other risks detailed from time to time in the Company’s filings with the Securities and Exchange Commission, including those described in Part I, Item 1A of the Company’s Annual Report on Form 10-K for the year ended December 31, 2008. The words “believes,” “expects,” “anticipates,” “estimates” and similar expressions are intended to identify forward-looking statements. Although the Company believes that its plans, intentions and expectations reflected in any forward-looking statement are reasonable, the Company can give no assurance that these plans, intentions or expectations will be achieved. Such forward-looking statements are based on current expectations and speak as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.

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ATLANTA, Jan. 19, 2010– Recent headlines pointing to the detriments of reverse mortgages aren’t getting the story straight. One of the nation’s leading reverse mortgage lenders, Generation Mortgage Company™, wants to separate fact from fiction.

“Because so many Americans over the age of 62 are facing significant financial stress due to dropping retirement and savings account balances, as well as higher healthcare costs, many groups are targeting seniors under the guise of helping them,” said Scott Peters, CEO and President of Generation Mortgage. “HECM reverse mortgages are Federal Housing Administration-insured products and are heavily scrutinized by regulators and legislators looking to protect seniors’ best interests. As a result, more than 600,000 American seniors have obtained reverse mortgages that have enriched their lives by allowing them to stay in their homes and pay off their bills.”

According to Generation Mortgage, the most common reverse mortgage myths are:

Myth: If I take out a reverse mortgage the lender will own my home.
Fact: False. Homeowners still retain title and ownership to their homes during the life of the loan, and can choose to sell the home at any time. As long as the house is maintained and property taxes and homeowners insurance are paid, the loan cannot be called due.

Myth: My children will be responsible for the repayment of the loan.
Fact: False. Reverse mortgages are non-recourse loans. That means, if the property is sold to pay-off the loan when the homeowner passes away or decides to leave the home for other reasons, there will be no mortgage debt for the family and heirs to repay. The maximum amount owed is the current market value of the house. If the homeowner’s heirs want to keep the home, they would pay the balance in-full to the reverse mortgage lender.

Myth: I cannot get a reverse mortgage if I have an existing mortgage.
Fact: False. With enough equity, you may be able to pay off your existing mortgage or other debt with the reverse mortgage. The reverse mortgage must be in a first lien position, so any existing mortgage must be paid off. Seniors who take out reverse mortgages are free to do anything they want with their reverse mortgage proceeds. Paying off an existing mortgage is the number one reason most of our clients take out a reverse mortgage.

Myth: Only low-income seniors get reverse mortgages.
Fact: False. Although some seniors may have a greater need than others for the monthly proceeds or lump sum funds reverse mortgages offer, most simply prefer to be free of monthly mortgage payments. Without monthly mortgage payments, many homeowners find they can maintain their existing quality of life and build their savings to help with future expenses. A growing number of people who have no immediate need are taking out these loans so that they have a financial cushion for future expenses.

Myth: If I outlive my life expectancy, the lender will evict me.
Fact: False. Reverse mortgage lenders put no time limit on how long seniors can stay in their homes. Since homeowners still own the property, lenders cannot evict them, provided they follow the program guidelines.

Myth: Reverse mortgage lenders pressure seniors to buy additional financial products.
Fact: Generation Mortgage offers only reverse mortgage products; it does not sell seniors any other financial products. Not every reverse mortgage lender operates that way. In fact, Generation has a policy to safeguard seniors from buying unsuitable financial products with reverse mortgage proceeds.

Myth: There are no objective advisors available to seniors trying to decide if a reverse mortgage suits their needs.
Fact: False. Borrowers are required to work with independent, third party counselors approved by the U.S. Department of Housing and Urban Development (HUD) in their local communities. This educational session helps them make the right decision for their unique situations.

Myth: Reverse mortgage lenders take advantage of seniors.
Fact: False. Seniors who have been victims of reverse mortgage lending schemes are extreme exceptions and typically victims of unsavory lenders. As a consumer, you should only work with lenders who are Better Business Bureau and National Reverse Mortgage Lenders Association (NRMLA) members and adhere to those organizations’ strict Code of Ethics and Standards for Trust.

About Generation Mortgage

Generation Mortgage Company™ is the largest, privately owned reverse mortgage retailer and wholesaler in the United States, and a member of NRMLA (National Reverse Mortgage Lenders Association) and Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage Company™ offers clients “A New Generation in Reverse Mortgages™” and pledges to deliver outstanding customer service, as exemplified by its Loan Servicing - Generation services all its reverse mortgage loans and does not outsource them. For more information, visit www.generationmortgage.com or call toll free 1.800.662.1962.

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ATLANTA, Dec. 15, 2009-Generation Mortgage Company™, America’s largest privately owned reverse mortgage retailer and wholesaler, recently became a national Better Business Bureau Accredited Business. In addition, the business has earned an A+ Rating from the BBB.

"While those of us who work for Generation Mortgage know that we offer top quality service to our business partners and our boomer and senior homeowners nationwide, the rigorous Better Business Bureau accreditation process is one more way to prove that treating our clients fairly and honestly is the primary goal of our organization," said President and CEO Scott Peters, Generation Mortgage Company. "We're incredibly proud to have achieved the highest rating possible upon accreditation."

Better Business Bureau ratings are determined by a proprietary formula. The organization grades from A to F with pluses and minuses. A+ is the highest grade and F is the lowest. The grade represents the Better Business Bureau’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns. Details as to any issues identified by the Better Business Bureau are contained in each organization's Reliability Report.

Businesses that apply for Better Business Bureau accreditation undergo a detailed review and commit to abide by a set of ethical standards for marketplace conduct. After accreditation, each business is monitored for continued adherence to BBB standards.

Licensed in nearly 50 states, Generation Mortgage offers FHA-insured HECM (Home Equity Conversion Mortgage) loans. The company is an Equal Housing Lender and a member of the National Reverse Mortgage Association.

About Generation Mortgage

Generation Mortgage Company is one of the nation's leaders in reverse mortgage lending, and a member of NRMLA (National Reverse Mortgage Lenders Association). With its sole focus on reverse mortgages, Generation Mortgage Company offers seniors "A New Generation in Reverse Mortgages™" and pledges to deliver outstanding customer service, as exemplified by its loan Servicing - Generation services all its reverse mortgage loans and does not outsource them. For more information, visit www.generationmortgage.com.

Equal Housing Lender. NMLS #1319; Arizona Mortgage Banker License #0909296; Georgia Residential Mortgage Licensee #22292; 3 Piedmont Ctr, 3565 Piedmont Road NE, Ste 300, Atlanta, GA 30305; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act; In CT, licensed and DBA as Generation Reverse Mortgage, Inc.; Illinois Residential Mortgage Licensee # MB.6760368; Kansas Licensed Mortgage Company License #MC.0001660; Massachusetts Mortgage Lender-ML3240; ME License #SLM9169; Licensed by the Mississippi Department of Banking & Consumer Finance; Licensed by the New Hampshire Banking Department as Generation Mortgage Company d/b/a Generation Mortgage Company, Inc; Licensed at 51 JFK Parkway, Suite 114, First Floor West, Short Hills, NJ 07078, Phone # 973-218-2418 by the New Jersey Department of Banking and Insurance; NV – 800 N Rainbow BLVD, Ste 170, Room 164, Las Vegas, NV 89107, Phone #702-948-5031; Licensed by the Pennsylvania Department of Banking; Rhode Island Licensed Lender; TX SML License #68405, 27030 Masters Pkwy, Spicewood, TX 78669; Licensed by the Virginia State Corporation Commission #MC-4832; Also conducts business in AL, AR, CO, DC, DE, FL, HI, IA, LA, MD, MI, MN, MO, MT, NC, ND, NE, NM, OH, OK, OR, SC, SD, TN, UT, VT, WI, WV, WY. Not all products and options are available in all states. Terms subject to change without notice. ©2009 Generation Mortgage Company. All Rights Reserved.

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ATLANTA, Oct 1, 2009-Generation Mortgage Company^TM has named Keith McNulty senior vice president, strategy and process improvement, and Amy Lynn Davies human resources director. Both will work out of the company’s Atlanta headquarters.

McNulty joins Generation Mortgage with more than 15 years’ experience in strategy and finance. Prior to joining Generation Mortgage, he led strategic business planning for Nortel Networks’ Global Business Services division and achieved industry-leading performance. His experience also includes positions at CompuCredit, Mirant, SunTrust Robinson-Humphrey, PricewaterhouseCoopers and Bank of America. McNulty has deep expertise in consumer finance, specializing in internet lending and marketing. He earned his bachelor’s degree from UCLA and his MBA from Georgetown University.

Davies has more than 10 years’ experience in human resources. Prior to joining Generation Mortgage, she led human resource departments at Silverton Bank, Bell South and AT&T. Throughout her career, Davies has worked on human resource policy and procedure development, employee relations and communications, recruiting and staffing, process improvement, performance management, reporting analysis and labor relations. In addition to her bachelor’s degree from the University of Georgia and her MBA from Georgia State, she also holds a Professional Human Resources certification and is a member of the National Society for Human Resources Management.

"Keith and Amy are strong additions to our Generation Mortgage leadership team," said Scott Peters, president and CEO, Generation Mortgage Company. "They will immediately contribute to the success of Generation Mortgage through their high level of expertise and experience."

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ATLANTA, Sept. 17, 2009- Generation Mortgage Company^TM has named Alison Calamia as customer account manager in its wholesale division. Based in New Orleans, she will provide sales and support to Generation’s Wholesale team as she helps to expand their correspondent business.

An industry veteran, Calamia has 18 years of reverse mortgage experience. Currently, she serves on the National Reverse Mortgage Lenders Association’s Professional Development Committee as well as their Independent Certification Committee (ICC) which oversees the new Certified Reverse Mortgage Professional (CRMP) designation.

Prior to joining Generation Mortgage Company, she served as vice president of reverse mortgage sales at Standard Mortgage. Earlier in her career, Calamia was a reverse mortgage originator at First National Bank of Commerce and Home Mortgage Corporation.

"Alison’s strong background in the reverse mortgage industry, as well as her keen customer service skills, will prove to be an invaluable asset to our constantly growing wholesale team," said Sherry Apanay, senior vice president at Generation Mortgage.

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ATLANTA, Sept. 10, 2009- Generation Mortgage Company^TM has named Scott Peters president and chief executive officer. Peters succeeds former president and CEO Joe Morris, who will take on the role of executive director, industry relations, representing Generation Mortgage as an industry advocate to play a stronger role with organizations such as the National Reverse Mortgage Lenders Association (NRMLA), lend support to wholesale relationships and will also be active legislatively. Morris served as president and CEO since the company’s inception in 2006.

"Joe helped establish Generation Mortgage as one of the largest and most respected reverse mortgage companies in the U.S. and we are grateful to him for his service," said Jeff Lewis, chairman, Generation Mortgage Company. "As Joe focuses his time on nurturing the decades-old strategic relationships he’s built for Generation, Scott will take the helm to help manage our rapidly growing, national employee team and customer base."

With more than 28 years of leadership experience, Peters, 51, joins Generation Mortgage from Nortel Networks Corporation, where he led Nortel’s Global Business Services division with more than 500 employees. He also held senior leadership positions within General Electric Capital Corporation, MassMutual, BellSouth Corporation, The Profit Recovery Group International and CompuCredit Corporation.

"I look forward to helping Generation continue to do right by seniors and offer our clients and partners the best customer service the industry has to offer," said Scott Peters, president and CEO, Generation Mortgage Company. Peters earned his bachelor’s degree from West Point, was a decorated officer in the U.S. Army, and earned his MBA from California State Polytechnic University, where he graduated at the top of his class.

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(NAPS)-How long can a good thing last?

That’s the question home-owning seniors might want to ask themselves right about now as the current deadline for taking advantage of higher loan limits for reverse mortgages fast approaches. The limits were raised to $625,500, from $417,000, nationwide as part of the recent economic stimulus package; however, barring some last-minute extension, they’re slated to expire at the end of this year.

"There’s no guarantee how long that benefit will last," notes Jeff Lewis, chairman of Generation Mortgage Company, a nationwide reverse mortgage lender. And with most experts seeing interest rates rising and home values remaining unsteady, that makes the decision on whether to act even more pressing for seniors.

For those who haven’t read the stories about seniors whose lives were in some way saved by them, reverse mortgages are uniquely designed to allow homeowners age 62 and older to access the home equity they’ve built over the years in their traditional "forward" mortgages. Meaning that, instead of making monthly mortgage payments to some financial institution-as is normally the case-seniors who opt for one of these Federal Housing Administration-insured mortgages receive "reverse" payments on the money they’ve already put into their homes.

Loan amounts are based on the borrower’s age, current interest rates, the appraised home value, and the amount of equity in the home. Also setting them apart from traditional mortgages: There are no credit or income qualifications.

"We’re seeing homeowners use reverse mortgages for a variety of situations-from warding off financial shortcomings to strengthening their financial outlooks," says Lewis. "Now is the time for seniors to regain their financial independence - interest rates are at historic lows and loan limits may never be as generous, boosting potential payouts."

One family that’s already benefited from a reverse mortgage illustrates how the decision process often involves multiple generations.

"My parents and mother-in-law decided that reverse mortgages were the right solution for their unique situations," says Victor Seaman of St. Petersburg, Fla. "My wife and I wanted to ensure that our parents could stay in their homes without having to worry about the expense of monthly mortgage payments."

"We did our research and learned that reverse mortgages would enable them to eliminate those payments and, instead, get paid back the money they’ve put into their mortgages over the years. It was a win-win for many generations of our family."

According to Generation Mortgage Company, the top four reasons people take out reverse mortgages are:

• To pay-off an existing mortgage.
• To pay-down debt, which could include anything from credit card bills to medical expenses.
• To supplement their income.
• To help their children or grandchildren financially.
• To pay taxes and insurance.

Whether homeowners select a lump sum, line of credit or monthly payment plan, the reverse mortgage loan has to be repaid only when they pass away, sell or permanently vacate the home. Homeowners will never owe more than their homes are worth as long they or their estate sell the property to pay off the loan. Should the homeowners or estate decide to keep the home, they may pay off the remaining balance.

Only FHA-approved lenders can offer reverse mortgages insured by the government.

To learn more about reverse mortgages and which type might be right for you, contact FHA-approved lender Generation Mortgage Company toll-free at (866) 733-6089 and ask for a free DVD info packet or visit www.generationmortgage.com.

Did You Know?
Unlike a traditional mortgage, reverse mortgages are loans with no credit or income qualifications and no monthly mortgage payments, said Jeff Lewis, chairman of Generation Mortgage Company, a nationwide reverse mortgage lender. To learn more call (866) 733-6089 or visit www.generationmortgage.com. Equal Housing Lender.

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SACRAMENTO, August 11, 2009 - Generation Mortgage Company^TM has created the first-ever continuing education class on Home Equity Conversion Mortgage (HECM) for Purchase loans for California realtors.

The California Department of Real Estate-approved course, titled "Reverse Mortgage Opportunities and Consumer Protections for Senior Clients," is available upon request to California real estate agencies statewide. Attendees can qualify for two credit hours toward continuing education requirements for their California broker licenses.

HECM for Purchase loans are a new reverse mortgage product for homebuyers 62 and older who want to apply for a reverse mortgage and use the equity to purchase a primary residence to better fit their needs. There are no credit or income qualifications and borrowers have no monthly mortgage payments. The loans were part of the Housing and Economic Recovery Act of 2008, which enabled the U.S. Department of Housing and Urban Development (HUD) to create the program in January 2009.

"HECM for Purchase is a new, fairly complex reverse mortgage product that realtors in California should make sure they understand," said Rich Young, Executive Vice President in Sacramento for Generation Mortgage Company. "Because California is the state with the highest number of reverse mortgages, consumers here are more savvy about them. Since HECM for Purchase loans can be used to buy a home, California realtors
need to know the details involved. Also, seniors who would like to purchase a home and wouldn’t normally qualify for a mortgage because of credit issues or fixed income can potentially do so now."

To learn more about scheduling the Generation Mortgage HECM for Purchase course for your real estate firm, please call in northern California, Rich Young at 888-910-9500, or in southern California, Phil Goss 877-691-0135.

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ATLANTA, April X, 2009-Just weeks after becoming the sixth largest reverse mortgage lender in America, Generation Mortgage Company^TM plans to hire high-producing reverse mortgage professionals from across the country.

"Despite the economic downturn, Generation Mortgage has experienced dramatic growth during the first quarter of 2009. We’re seeking successful, experienced producers with proven results to add to our team," said Joe Morris, chief executive officer, Generation Mortgage. "Making sure we’re consistently working with our clients’ best interests at heart is central to our continued success."

"We’re fortunate to be in a position to recruit some of the strongest and most well-respected reverse mortgage professionals in the county who appreciate our streamlined systems and ability to quickly process their loans," added Rich Young, EVP, Generation Mortgage.

A nationwide organization and a member of the National Reverse Mortgage Lenders Association, Generation Mortgage closed 1,405 Home Equity Conversion Mortgages (HECM) in the first quarter of 2009.

Those interested in applying for positions with Generation Mortgage should e-mail resumes and cover letters to Rich Young at rich.young@generationmortgage.com.

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ATLANTA, April 15, 2009 - In the first quarter of 2009, Generation Mortgage Company’s^TM combined retail and wholesale divisions closed 1,405 Home Equity Conversion Mortgages (HECM). This represents the most reverse mortgages the company has closed over the same period since opening for business in 2006.
From January through March 2009, demand for all types of reverse mortgages increased nationwide to nearly 30,000 according to the U.S. Department of Housing and Urban Development. While the year-over-year volume of HECM loans originated in the first quarter remained close to that of 2008, Generation Mortgage experienced a 233 percent increase in HECM loans originated, rising to sixth position among the country’s 10 largest reverse mortgage lenders.
"The federal stimulus package provided for some integral changes to the HECM program that have led many more homeowners 62 years of age and older to consider reverse mortgages," said Joe Morris, chief executive officer, Generation Mortgage Company. "The higher lending limit provides for greater liquidity in homes with higher values. This, in turn, makes the reverse mortgage more attractive than ever before for older boomers and seniors seeking greater financial independence."
Jeff Lewis, chairman, Generation Mortgage Company added, "As the economy shifted and credit markets became less liquid, the FHA-insured reverse mortgage has become the best option for those in need of cash now. At Generation Mortgage, we are committed to customer service and treat every borrower with the dignity and respect that they deserve. When asked, our clients say that they chose Generation Mortgage over other reverse mortgage lenders because we remain a trusted advisor for the life of the loan and we are extremely proud of this fact."
For more information on HECM for Home Purchase and other reverse mortgage products, contact Generation Mortgage at 866-733-6089 or visit www.generationmortgage.com for a free DVD.

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ATLANTA, March 24, 2009 - Generation Mortgage Company^TM closed its first Home Equity Conversion Mortgage (HECM) to aid seniors in the purchase of a new home.
This past January, as part of the Housing and Economic Recovery Act of 2008, approved reverse mortgage lenders began offering HECM for Purchase loans, reverse mortgage proceeds combined with a cash down payment that enable senior homeowners to purchase a new principal residence. In February, the HUD raised the HECM loan limit from $417,000 to $625,500 nationwide.
The new loan, also insured by the Federal Housing Administration (FHA), differs from a traditional reverse mortgage which is offered to homeowners, aged 62 or older with significant home equity, in order to convert that equity into cash without leaving their homes. Both loans are designed to remove the burden of monthly mortgage payments for as long as the homeowner remains in the home, but in the case of the HECM for Purchase, seniors who would like to purchase a new home and wouldn’t normally qualify for a mortgage because of credit issues or fixed income now are able to do so.
"John and Dorothy are very excited about owning their new home," says Phil Goss, Reverse Mortgage Professional, Generation Mortgage. "They are repeat clients - we worked together to get them a reverse mortgage on their previous home, which they sold in 2008. We kept in touch and when I updated them on the implementation of the HECM purchase option, they immediately began looking for a new home. They closed in early March and are busy making the final arrangements so they can move in within the required 60 days."
"Our clients’ story exemplifies our commitment to maintaining customer relationships," said Jeff Lewis, chairman, Generation Mortgage Company. "The HECM for Purchase loan is a new and complex product, but our reverse mortgage professionals are among the most dedicated and experienced in the business. That is why seniors like Phil Goss’ clients with the goal of financial freedom, comfort and dignity inherent in owning a home, turn to Generation Mortgage to help them achieve it."

For more information on HECM for Home Purchase and other reverse mortgage products, contact Generation Mortgage for a free DVD at 866-733-6089 or visit www.generationmortgage.com.

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ATLANTA, February 17, 2009 - Generation Mortgage Company^TM, a leading nationwide retailer and wholesaler of reverse mortgages released the following statement today admonishing Consumer Reports Magazine for what Joe Morris, chief executive officer of the company called, "Irresponsible, misleading and poorly-researched journalism," regarding the March 2009 article called, Money Mistakes: Risks to Watch Out For.

Reverse mortgages are lent to people aged 62 or older and are actually a Home Equity Conversion Mortgage (HECM) backed and insured by the U.S. Department of Housing and Urban Development. The use of the reverse mortgage program by senior homeowners is growing and recent Congressional legislation has increased the HECM lending limit, making these loans now available to an even larger community of seniors.

Mr. Morris continued, "Most experienced financial professionals would agree that a reverse mortgage is a powerful financial instrument that requires careful borrower consideration and government-mandated counseling. Generation Mortgage and our peers adhere to a strict, self-imposed code of conduct which exemplifies the industry’s commitment to maintaining the highest of ethical and professional standards,"

Generation Mortgage and other lenders have helped thousands of people achieve financial freedom and overcome burdens leveraging a reverse mortgage. Many seniors are so pleased to have peace of mind that they are happy to share their feeling. Eighty-three year-old Vivian from Alta Dena, California said, "I feel so relieved that I don’t have to pay a monthly mortgage payment, they will not take my home away from me, and I will have my home until the day I am gone - it’s a wonderful feeling!"

"It is not the first unfair representation of our industry and it is unlikely to be the last. Generation Mortgage is a company built to serve the financial needs of seniors. As such we feel dutiful in representing our customers, our company and our industry in speaking out against the erroneous claims of these self-appointed consumer advocates. It would be tragic, especially amid the current economic crisis, if even one senior facing serious financial challenge should fail to consider a reverse mortgage as a solution because of irresponsible reporting from Consumer Reports," Mr. Morris concluded.

For more information on reverse mortgage products, contact Generation Mortgage for a free DVD at 866-733-6089 or visit www.generationmortgage.com.

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ATLANTA, February 17, 2009 - Generation Mortgage Company^TM, a leading nationwide retailer and wholesaler of reverse mortgages released the following statement today admonishing Consumer Reports Magazine for what Joe Morris, chief executive officer of the company called, "Irresponsible, misleading and poorly-researched journalism," regarding the March 2009 article called, Money Mistakes: Risks to Watch Out For.

Reverse mortgages are lent to people aged 62 or older and are actually a Home Equity Conversion Mortgage (HECM) backed and insured by the U.S. Department of Housing and Urban Development. The use of the reverse mortgage program by senior homeowners is growing and recent Congressional legislation has increased the HECM lending limit, making these loans now available to an even larger community of seniors.

Mr. Morris continued, "Most experienced financial professionals would agree that a reverse mortgage is a powerful financial instrument that requires careful borrower consideration and government-mandated counseling. Generation Mortgage and our peers adhere to a strict, self-imposed code of conduct which exemplifies the industry’s commitment to maintaining the highest of ethical and professional standards,"

Generation Mortgage and other lenders have helped thousands of people achieve financial freedom and overcome burdens leveraging a reverse mortgage. Many seniors are so pleased to have peace of mind that they are happy to share their feeling. Eighty-three year-old Vivian from Alta Dena, California said, "I feel so relieved that I don’t have to pay a monthly mortgage payment, they will not take my home away from me, and I will have my home until the day I am gone - it’s a wonderful feeling!"

"It is not the first unfair representation of our industry and it is unlikely to be the last. Generation Mortgage is a company built to serve the financial needs of seniors. As such we feel dutiful in representing our customers, our company and our industry in speaking out against the erroneous claims of these self-appointed consumer advocates. It would be tragic, especially amid the current economic crisis, if even one senior facing serious financial challenge should fail to consider a reverse mortgage as a solution because of irresponsible reporting from Consumer Reports," Mr. Morris concluded.

For more information on reverse mortgage products, contact Generation Mortgage for a free DVD at 866-733-6089 or visit www.generationmortgage.com.

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ATLANTA, January 15, 2009 - The U.S. Department of Housing and Urban Development (HUD) recently announced the addition of the Home Equity Conversion Mortgage (HECM) for purchase. As part of the Housing and Economic Recovery Act of 2008, Generation Mortgage Company^TM and other approved lenders now may offer senior homebuyers a reverse mortgage to aid in the purchase of a new property.

"We have seen a positive response to this new product from many seniors interested in using their existing home equity or other savings to enable a move to a new home. Many seniors find the underwriting criteria and payment demands of the traditional mortgage market to be onerous," said Jeff Lewis, Chairman of Generation Mortgage Company. "Reverse mortgages have been extremely popular as they have helped many families keep their homes and use their home equity to reduce their cost of living. The FHA-insured HECM for Home Purchase is an entirely new product that allows more seniors to reap the benefits of reverse mortgages. Now, seniors who would like to purchase a new home and wouldn’t normally qualify for a mortgage because of credit issues or fixed income can."

Traditional reverse mortgages are typically used by homeowners, aged 62 or older with significant home equity, to covert their home equity into cash while maintaining ownership of their homes. With the HECM for Purchase, the reverse mortgage proceeds combined with a large cash down payment, enable senior homeowners to purchase a new principal residence and not have to make monthly mortgage payments for as long as one homeowner remains in the home.

Joe Morris, Chief Executive Officer, Generation Mortgage stated, "We’ve seen an increase in the volume of requests for information about HECM for Purchase. In this economic climate, reverse mortgages have already been popular, but since January first - a new type of customer has entered the marketplace."

For more information on HECM for Home Purchase and other reverse mortgage products, contact Generation Mortgage for a free DVD at 866-733-6089 or visit www.generationmortgage.com.

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If we haven’t heard many heart-wrenching stories of seniors being thrown out of their homes amid the current wave of foreclosures, it may be because of an option uniquely tailored to them: reverse mortgages. A reverse mortgage allows homeowners age 62 and older to tap into the equity they’ve built in their homes. But instead of borrowing against a home’s value and owing monthly checks to a bank- which got countless people, of all ages, in trouble for using their homes as "piggy banks" to finance lavish lifestyles they couldn’t really afford-they make no mortgage payments for as long as they or their spouse remain in residence, and are eligible to receive as much as about $260,000 through a program insured by the Federal Housing Administration.

Many of the 10,000 seniors now taking out such loans each month do so because they’re no longer able to afford the taxes and insurance on their properties. And since the money can also be used to cover basic living expenses at a time when many are barely eking by on Social Security, numerous experts view reverse mortgages as nothing short of a "financial lifeline."

"Reverse mortgages help keep senior homeowners in their homes while capitalizing on their equity," explains Jeff Lewis, chairman of Generation Mortgage Company, a reverse mortgage lender that regularly works with the FHA. "They’re discovering how they can be used for any purpose-to supplement retirement income, help fund health care, pay for home modifications and even secure a cash reserve."

How It Works
While the FHA’s lending limit is currently $417,000, the amount you can borrow is based on things like your age, interest rates, the appraised value of your home, and the amount of equity you have in your home. That said, say you’re age 70, your home is worth $400,000 and that you own it free and clear. An FHA reverse mortgage loan, through an approved lender, will give you approximately $254,000. And if you don’t own your house outright? In that case, the lender would calculate the amount of equity in your home and generate a commensurate loan that would be used to pay off the remainder of your original mortgage-still often leaving extra cash to spare. The Internal Revenue Service doesn’t view this as taxable income and it generally doesn’t affect such federal benefits as Social Security and Medicare.

The Svecs Of Chicago
Rich and Brigitte Svec of suburban Chicago had lived in their home for 42 years, yet were recently faced with the very real possibility of foreclosure. The problem: Even though their mortgage totaled just $155,000, their home was worth more than $500,000. Concerned for the couple’s future, an executive at their bank contacted a reverse mortgage professional at Generation Mortgage, who showed them how they could pay off their mortgage-as well as a separate line of credit-and still have access to another $80,000 in funds. The entire process was completed within the 30-day foreclosure extension granted by the Svec’s mortgage holder. "It was the first night in a long time that we were able to sleep soundly without worry," Rich Svec recalls. Perhaps adding to their ease: Reverse mortgages contain none of the prepayment penalties associated with variable annuities, long-term certificates of deposit or certain types of lines of credit, says Lewis. "You or your heirs simply pay back the borrowed amount when you sell and leave the home."

Did You Know? Generation Mortgage offers a variety of reverse mortgage loans. For a free DVD information packet, call (866) 733-6089 or visit the Web site at www.generationmortgage.com.

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ATLANTA, November 18, 2008 - The U.S. Department of Housing and Urban Development HUD recently implemented new regulations for the HECM (Home Equity Conversion Mortgage) loan, increasing the federal insurance of that product. As a result, the FHA now will be insuring their reverse mortgage loans at a higher loan limit than before. Generation Mortgage Company^TM has responded and is pleased to announce an increase in its lending limits.

Earlier this month, the U.S. Department of Housing and Urban Development, through the new regulation, established that the Federal Housing Administration will insure HECM mortgages with a lending limit up to $417,000 nationwide.

"Through the new regulation, the Federal government continues to acknowledge the importance of reverse mortgages to seniors and their families and is giving them greater freedom to take advantage of the equity they have worked so hard to build in their homes, with the safety of federal insurance," said Jeff Lewis, Chairman of Generation Mortgage Company.

A reverse mortgage is a loan available to senior homeowners (62 and older in the United States) and is used to release the equity in the property. Whether one lump sum, line of credit or monthly payments, the homeowner's obligation to repay the loan is deferred until the owner ceases to occupy the home as a primary residence, whether they pass away, sell the home or enter into managed care.

Mr. Lewis continued, "People are living longer and thus their adult children are finding themselves bearing the burden of managing the finances for their aging parents. A reverse mortgage gives them an option to leverage the least liquid yet most valuable of their assets. Homeowners can receive amounts based on a simple formula related to age, home value and the FHA expected interest rate."

Unlike a conventional mortgage, with reverse mortgages, there are no monthly mortgage payments. When the borrower leaves the home, the heirs may either refinance the loan and keep the home or sell the residence and retain the difference between the sale price and the loan balance. If the house is worth less than the mortgage amount due, the FHA will insure the difference.

He concluded, "Reverse mortgages have made a difference in the lives of many retirees affected by the recent economic crisis. The Federal government’s increase of the amount which can be obtained through this product will hopefully resonate well with those who need money now. It is our goal at Generation Mortgage to educate seniors and the community about the safety and value of the reverse mortgage product so that more can take advantage of it."

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Los Angeles, CA - November 12, 2008 - John Lucas, a 19-year reverse mortgage industry veteran and co-author of "Reverse Mortgages for Dummies," has joined Generation Mortgage Company^TM as a Reverse Mortgage Professional, announced Joe Morris, CEO of Generation Mortgage.

Phil Goss, Generation’s California Branch Manager stated, "We are ecstatic to have John join our Retail Division. He has years of industry experience, and along with national credibility, John will greatly expand our Southern California presence."

Lucas entered the reverse mortgage industry during its inception in 1989 while working with one of the few HECM (Home Equity Conversion Mortgage) originating companies chosen by HUD to test the loan program and has continued to play a key role in the creation and growth of the industry.

"I gave a great deal of thought when choosing a national lender with which to associate; My criteria was to find a company with stability during these challenging times, one that is committed to the reverse mortgage industry and who was also very committed to servicing our senior clients with integrity and a desire to enrich their lives. Generation Mortgage was my clear-cut choice," commented Lucas.

In 2005, Lucas co-authored, "Reverse Mortgages for Dummies," a common sense guide which covers all the basics of reverse mortgage products. Reverse mortgages are Lucas’ only specialty and as a hands-on loan originator, he understands seniors and their concerns, "Our senior clients require diligent attention and care. I am confident they will be in very good hands with Generation Mortgage Company: Generation’s only product line is reverse mortgages, which is the key to providing the expertise and dedicated service that our customers expect and deserve."

Currently slated as a featured panelist for the "Loan Origination" Committee presentation at NRMLA’s Annual meeting this month in Los Angeles, Lucas has also been active in a variety of industry advisory boards and has more than 43 years’ mortgage industry experience. Lucas formerly worked for GMAC Mortgage who recently closed their retail mortgage offices.

Contact John Lucas toll free (877) 691-0135; Email: john.lucas@generationmortgage.com or visit him online: https://www.generationmortgagerep.com/ca/john-lucas

(Continued)
Generation Mortgage is a top-ten lender of FHA-insured HECM loans, and member of NRMLA (National Reverse Mortgage Lenders Association). With its sole focus on reverse mortgages, Generation Mortgage Company^TM offers seniors "A New Generation in Reverse Mortgages^TM" and pledges to deliver outstanding customer service, as exemplified by their loan servicing-Generation services all its reverse mortgage loans and does not outsource them.
Website: www.generationmortgage.com.

Generation benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

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Atlanta, GA, November 10, 2008 - Generation Mortgage Company’s Wholesale Division has consistently posted an approximate 20% month-to-month production gain throughout the past year, despite recent economic upheaval in the mortgage industry.

"We anticipate continued, measured growth as we strategically align ourselves with the best in our industry," explained Sherry Apanay, Senior Vice President of Generation’s Wholesale Division. Generation differentiates itself from a growing number of competitors by providing a high level of customer service from the sales team as well as within its Operation Center in Atlanta, GA.

Moreover, Generation Mortgage Company^TM is one of the few wholesale competitors in today’s market that has taken on the task of servicing, approved by FHA, Fannie Mae and Ginnie Mae. "Because we handle the servicing in house, we’re able to provide the same high level of personal service throughout the life of the loan," continued Apanay.

According to Kevin McNichol, (formerly with Kastle Mortgage) "I’ve been a correspondent lender with many reverse mortgage lenders over the past six years. The tricky part is finding a reverse mortgage lender that can consistently provide me with the best service so I can then provide my clients the best service. I have found that lender in Generation Mortgage. Their origination platform is awesome. It allows me to quickly and easily provide information and documents to clients making the complete process smoother and quicker. They are all professional, experienced reverse mortgage people that are committed to my success."

"Communication is key in any business relationship and we have found that our Customer Account Manager and others at Generation Mortgage are very responsive to any questions we raise. We also appreciate the quick turn-around time on underwriting which we do not typically experience with other providers," concluded Barbara Franklin, Franklin & Associates. 

Tonya L. Bair, Republic State Mortgage Company confirmed, "I just closed my first reverse mortgage with Generation Mortgage and I wanted to let you know how wonderful your staff has been to work with. I was amazed at how quickly and willingly your staff responded to all of my needs. I look forward to doing more business with you and your staff in the future!"

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Atlanta, GA, October 10, 2008 - Generation Mortgage, a leading provider of reverse mortgages, has just made available a new informative article on the benefits of FHA reverse mortgages. The article provides objective and clear explanations of the unique benefits of the FHA-insured reverse mortgage program, including:

• How the FHA program subsidizes homeowners aged 62 and over with its HECM (Home Equity Conversion Mortgage) program which provides benefits that cannot be obtained anywhere else
• Dispels the widely held view among so-called experts that the FHA program is "costly" and has "high fees."
• Shows how FHA’s HECM loan provides extra money compared to either a private loan or other alternatives for freeing up home equity such as moving and renting
• Provides easy to read examples illustrating how the FHA has put policies in place to subsidize senior homeowners with the HECM reverse mortgage program
  

With its sole focus on reverse mortgages, Generation Mortgage Company^TM offers seniors
"A New Generation in Reverse Mortgages^TM" and pledges to deliver outstanding customer service, as exemplified in their servicing-Generation services all the reverse mortgage loans they write and does not outsource them. Generation benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

This educational article, also particularly relevant to financial planners who are searching for additional income sources for their senior clients, is available on Generation’s website at http://www.generationmortgage.com/seniors/products.html
For a free information packet, call toll free 1.866.733.6089.

Generation Mortgage Company is an Equal Housing Lender and member of NRMLA (National Reverse Mortgage Lenders Association.)

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Short Hills, NJ - Sept 9, 2008 - When Annette Roseberry,65, learned that a bank foreclosure on her Irvington, NJ, home of 23 years was imminent, she saw it as the latest of a long string of misfortunes that had befallen her family. However, a fast-acting Reverse Mortgage Professional from Generation Mortgage Company^TM a nationwide top-ten HECM lender, prevented that foreclosure with a reverse mortgage.

Only seven years earlier, she lost a daughter who had been waiting for a second kidney transplant. That left Annette to take care of her two grandchildren, one of whom had special needs. Annette was living on a meager disability check and a small pension, and had been unable to make her mortgage payments for about eight months. Luckily for her, she had received-and held on to-information from Patricia Repetti, a Reverse Mortgage Professional with Atlanta-based Generation Mortgage.

"I don’t know why I kept Pat’s letter or what motivated me to call her when I did," Annette said, "but it had to be one of the best decisions of my life."

Repetti, also a senior, was able to put Annette’s worries to rest. After explaining how a reverse mortgage differs from a traditional "forward" mortgage and from a home equity loan, Pat contacted Annette’s bank and halted the impending foreclosure proceedings. Repetti was able to convince the bank that, within a short time, Annette would have a reverse mortgage in effect which would enable her to use the equity she had in her
home to pay off the $180,000 mortgage in full.

The officers at the bank saw the wisdom in waiting a few weeks and getting paid back in full versus having the house put up for sale and having to wait perhaps many months to take in a far lower return.

The immediate benefit for Annette Roseberry was that she could stay in her home without the worry of ever having to make another monthly mortgage payment. Unlike a home equity loan, a reverse mortgage requires no monthly mortgage payments.

"For my family and me, keeping my home was the most important thing," Annette said. "Having a very caring person like Pat handle all this for me was such an added-and unexpected-bonus. She truly got me through what could have been more hard times."

Repetti, who had many years in the financial business, began selling reverse mortgages through Generation Mortgage only a few years ago. "My husband, Paul Ladell, also sells reverse mortgages with Generation Mortgage," she added. "We both agree that any program that enables older Americans to tap into all the equity they’ve built up in their homes-and use the money for whatever the need may be-is the best thing that’s come along since Social Security."

Today, in an environment where foreclosures are taking place by the hundreds of thousands in every corner of the United States, senior citizens are especially vulnerable. Unfortunately, many are losing homes where they’ve lived for 40 or 50 years, completely unaware that a simple and safe financial tool - a reverse mortgage - may be able to help them stay in their homes. "It doesn’t have to be like this," Pat Repetti said. "A reverse mortgage may enable these folks to live the rest of their lives in the homes that mean so much to them and their families."

A reverse mortgage allows homeowners age 62 or older to tap into the significant equity they have in their home, enabling the house to pay them back. Reverse mortgages have no income, credit or health qualifications and the homeowners retain the title to the home. Homeowners are expected to continue to pay taxes, insurance and maintain their home. The borrowers are never required to make monthly mortgage repayments.

With its sole focus on reverse mortgages, Generation Mortgage offers seniors "A New Generation in Reverse Mortgages"^TM and pledges to deliver outstanding customer service. Their culture is to "respect our seniors, listen to their needs, and ultimately help them reach a decision that is right for them."

Generation Mortgage offers a variety of reverse mortgage loans including the FHA-insured HECM loan. Website: www.generationmortgage.com. For a free information packet, call toll free 1.866.733.6089.

Generation Mortgage is licensed at 51 JFK Parkway, Suite 114, First Floor West, Short Hills, NJ 07078, Phone # 973-218-2418 by the NJ Dept. of Banking and Insurance.

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Chicago, IL - August 18, 2008 - Over the past year, foreclosures have become a major financial dilemma facing millions of homeowners. However, for senior homeowners Rich and Brigitte Svec of suburban Chicago, a Generation Mortgage reverse mortgage proved to be a powerful tool to turn their serious foreclosure dilemma into a happy solution.

When their home was just two days away from foreclosure, a concerned executive at a major Chicago bank, the financial institution that serviced the Svec’s mortgage, contacted Chicago-based Reverse Mortgage Professional, Dennis Keese of Generation Mortgage Company^TM, one of the nation’s leading reverse mortgage lenders. Keese learned that the Svecs, who had built and lived in their house since the mid-1970s, had a first mortgage of $155,000 yet their home was worth in excess of $500,000. The couple’s home was about to go on the market for a quick sale at $155,000, meaning that they would effectively lose well over $300,000 and be permanently out of the home that meant so much to them.

"I showed the Svecs that a reverse mortgage would enable them to completely pay off their first mortgage and another line of credit," Keese said, "and still have an equity line of over $80,000." Keese was able to complete the entire reverse mortgage process within the 30-day foreclosure extension he secured from Freddie Mac, the Svec’s mortgage holder.

According to Rich Svec, "I was more comfortable with a reverse mortgage as the solution to our foreclosure problem, especially because our bank recommended it." As the major Chicago bank doesn’t offer reverse mortgages, they frequently refer their senior clients to Generation Mortgage when they believe it is the tool that can best meet their clients’ financial needs.

Once the reverse mortgage went through, Svec told Keese that it "was the first night in a long time that we were able to sleep soundly without worry." Keese replied, "This is one of many stories I can tell. Most of them have good endings…that is what makes my job so rewarding."

Thanks to Generation Mortgage’s Dennis Keese, Rich and Brigitte Svec got a first-hand education on the power and flexibility of a reverse mortgage. And they are still living comfortably as owners of their Illinois home of 42 years-without the obligation of any further monthly mortgage payments.

At the February 13, 2008 meeting of the U.S. Senate Special Committee on Aging, Sen. Gordon H. Smith (R-OR), the ranking minority member, said "I believe we need to do more to educate people who may be facing default or foreclosure on what their options are and how to protect themselves from fraudulent schemes. An educated consumer is the first line of defense against fraud and abuse."

With its sole focus on reverse mortgages, Generation Mortgage offers seniors "A New Generation in Reverse Mortgages"^TM and pledges to deliver outstanding customer service.
Their culture is to "respect our seniors, listen to their needs, and ultimately help them reach a decision that is right for them."

A reverse mortgage allows homeowners age 62 or older to tap into the significant equity they have in their home, enabling the house to pay them back. Reverse mortgages have no income, credit or health qualifications and the homeowners retain the title to the home. Homeowners are expected to continue to pay taxes, insurance and maintain their home. In addition, the reverse mortgage borrowers are never required to make monthly mortgage repayments. Only when the last of the homeowners dies or moves away permanently is the loan and interest payable, and that debt can never exceed the current value of the property.

Generation Mortgage offers a variety of reverse mortgage loans including the traditional FHA-insured HECM loan. Website: www.generationmortgage.com. For a free information packet, call toll free 1.866.733.6089.

Generation Mortgage Company conducts business at 8770 West Bryn Mayr,13th Floor, Chicago, IL 60631 and is an Illinois Residential Mortgage Licensee.

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Atlanta, GA, August 11, 2008 - Generation Mortgage Company^TM, a nationwide retailer and wholesaler of reverse mortgages and top-ten HECM lender, is proud to announce that Kimberly Kerrigan has joined Generation’s Wholesale Division as a Customer Account Manager for the West Coast.
"We’re very excited to have Kimberly on board with our Wholesale team to expand our West Coast correspondent business; Her customer service skills are a great match for our culture as is her reverse mortgage industry expertise," stated Sherry Apanay, Senior Vice President at Generation Mortgage.

Ms. Kerrigan began her reverse mortgage career with Financial Freedom in Lender Support and was promoted to Regional Wholesale Sales Manager. Recently, she was Senior Vice President of Wholesale
for One Mortgage Network, that has since been purchased by Quicken Loans.
Contact Kimberly Kerrigan at 877-955-7771 or email kimberly.kerrigan@generationmortgage.com.
Offering reverse mortgages exclusively, Generation Mortgage pledges to seniors and industry partners "A New Generation in Reverse Mortgages^TM" and promises outstanding customer service, responsiveness and support. Generation benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

The Atlanta-headquartered lender offers professional training, education, web-based GEMS origination software, and a national reverse mortgage loan-servicing platform. For information on Generation’s Wholesale Division, visit www.generationmortgage.com/wholesale

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ATLANTA, GA, July 9, 2007 - Generation Mortgage Company^TM, a nationwide retailer and wholesaler of reverse mortgages, today announced the acquisition of Amston Mortgage Company, a reverse mortgage lender since 1996. Headquartered in Moodus, CT, Amston is the 14th largest reverse mortgage provider in the US: Currently licensed to fund loans in 15 states, Amston is expected to add several additional states by year’s end.

"Amston’s customer service-oriented culture fits perfectly with that of Generation," said Joe Morris, President of Generation Mortgage Company. "Our shared commitment to our customers combined with the depth of experience that Todd Walters and his team brings makes me especially excited about this expansion, both in terms of the group’s experience and market presence." J. Todd Walters, President of Amston Mortgage Company, added, "We are excited to become a part of the Generation family, particularly due to our common philosophy. Throughout our long careers, both Joe and I have aimed to provide seniors with a secure means to capitalize on their home’s equity while offering them the highest level of customer service."

The purchase of Amston helps to solidify Generation Mortgage Company’s status as a national market leader in the reverse mortgage industry, making it a top-10 retail lender of HECMs (or Home Equity Conversion Mortgages, a type of reverse mortgage insured by the Federal Housing Administration). In addition, Generation Mortgage holds leading positions as a wholesaler and as a lender of jumbo reverse mortgage loans through its innovative Generation PlusTM product.

"This acquisition combined with many other significant additions to our capabilities poises Generation Mortgage to become recognized among the top tier of the reverse mortgage industry," said Jeff Lewis, Chairman of Generation Mortgage Company and a senior managing director at Guggenheim Partners, LLC. "Todd and his team join industry veterans Rich Young, John Neumeier, and Mike Atwell, all of whom have long histories of providing customers with the highest levels of expertise and service. Further adding to our reputation is a thriving wholesale division under Sherry Apanay’s stewardship, another renowned veteran of the industry. In many ways, we’re a relatively young company with a 15-year-old heart, thanks to the collection of experienced professionals that we’ve assembled, each with a wealth of reverse mortgage experience and a dedication to serving seniors."

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New York, NY - March 20, 2008 - Generation Mortgage Company^TM, an Atlanta-based company specializing solely in providing reverse mortgages to qualified seniors, today announced a set of policies and procedures which apply to purchases of other financial products using reverse mortgage proceeds. There is a clear distinction between suitable and unsuitable products for seniors.

Under the policies and procedures announced today, products that are designed for long-term wealth accumulation for younger adults, and which impose surrender or withdrawal charges, are considered unsuitable for reverse mortgage borrowers, and seniors in general. Examples of such products include both fixed and variable deferred annuities with surrender charges and long-term bank certificates of deposit with early withdrawal penalties.

Products which remain potentially suitable under Generation’s policies are those which address the needs and risks seniors face, such as provisions for lifetime income and long-term care needs. Immediate annuities and long-term care insurance, properly designed and purchased, address these needs and risks and remain suitable choices for some seniors.

Jeffrey Lewis, Chairman of Generation Mortgage, announced that the need for Generation’s new policies stems from a number of recent incidents where reverse mortgage customers have been sold blatantly unsuitable products. "The media has appropriately focused of late on the abusive practices of some of our competitors, who have aggressively sold inappropriate products to new reverse mortgage borrowers. In most cases, these purchases would have been unsuitable whatever the source of funds," said Lewis.

Generation will strongly counsel against purchase of unsuitable products with funds from any source including reverse mortgage proceeds. Generation will provide each prospective borrower its policy on unsuitable products in writing.

"We believe we have an obligation to lead our industry on this important issue," added Joe Morris, CEO of Generation Mortgage. "Generation has always placed our borrowers’ interests first. Our new policy will ensure that, as in the past, no Generation customer will buy inappropriate financial products with the proceeds of his or her loan."

Generation Mortgage is an Equal Housing Lender and Member of NRMLA. Corporate headquarters: 3 Piedmont Center, 3565 Piedmont Road NE, Suite 300, Atlanta, GA 30305; Additional information can be found at www.generationmortgage.com

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