Our Mission
Generation Mortgage Company will:
- Drive an operational and governance model that stimulates teamwork, confidence and stakeholder partnership
- Cultivate an initiative-driven culture focused on results and service delivery, using key metrics to measure success
- Maximize revenue and profit growth through superior execution of business fundamentals
- Deliver continuous efficiency and quality improvement through adoption of best practices, portability of process, and deployment of best-in-class technology
- Set industry standards for superiority in marketing, regulatory compliance, and customer service
It is quite simple, we want to do what is right for our customers, and to be the BEST and most respected provider of reverse mortgage products and services for them. We share one vision - to respect and care about the community and products that enrich so many lives.
The Generation Mortgage Culture
We love what we do, but more importantly, we care about our customers and our employees. Our passion to offer the best customer service enables us to be in this business for all the right reasons-enriching seniors' lives. There is no greater satisfaction than knowing we have made a positive difference in the life of a senior and that we helped them maintain their self-reliance through a reverse mortgage. We respect our seniors and partners, listen to their needs, and ultimately help them reach a decision that is right for them.
Knowledge & Innovation
Generation Mortgage Company was founded by assembling a national team of professionals with extensive experience in all areas of the reverse mortgage industry. Comprised of reverse mortgage pioneers and National Reverse Mortgage Lender's Association (NRMLA) architects, we have many years of product knowledge and working relationships with Federal Housing Agencies. As a member of NRMLA, we adhere to a strict Code of Ethics that upholds the honor and integrity of all persons engaged in the reverse mortgage business.
Together, we apply our specialized expertise to our common goal of relentless innovation, both in product development and technology. Generation offers very competitive reverse mortgage products with payment and pricing options that fit borrowers' needs and adapt to our rapidly changing economy. At Generation, we offer a pledge of unparalleled dedication and quality of service to our borrowers and origination partners.
Accomplishments & Recognition
- Generation Mortgage Company is one of the six Ginnie Mae approved HECM Mortgage Backed Securities (HMBS) issuers
- Generation Mortgage Company is proud to have earned the Better Business Bureau’s highest accreditation standard, the A+ rating
- 2010 Better Business Bureau of Metro Atlanta Torch Award for Marketplace Ethics
- 2010 Better Business Bureau of Metro Atlanta First Runner up for the Torch Award in Customer Service
- Highest-ranked privately owned reverse mortgage lender in the nation, according to a March 2010 report from Reverse Market Insight
Support and Backing You Can Trust
Generation's only product line is reverse mortgages, which is the key to providing the expertise and dedicated service that our customers expect and deserve. Few companies provide the complete range of specialized training, education and servicing that we offer. We have a very distinct and specialized operational focus that can easily deal with the unique nature of reverse mortgages. From our customer service, to our HUD-approved servicing platform and our exclusive, easy to use, web-based GEMS origination software, we are committed to doing what's right for the senior.
